Description: Investigation about the origins and present status of global brands
Grade Level: Intermediate
Teacher: Alba Jeaneth Arévalo
Global brands are the perfect example of how globalization works. Companies like Coca-Cola or MacDonalds have become a global sign and they are present everywhere. But, what do you really know about them? When did they started as a company? and how?. Do you know if they are really present in the whole world?
You are going to start a virtual investigation to find out about one of those brands and give answer to all these questions and more!!
The task in this WebQuest is to investigate the origins and present status of any of the most important global brandsin the world and then write a short report with the information that you have gathered.
To guide your writing you should try and answer the following questions:
PRESENTATION
-what is the main activity of the company?
ORIGINS:
-When was the company founded?
-Where was the company founded?
-Who founded the company? Was it an individual person or was it another company?
-Which was its original activity?
-Is there any interesting story about the founding?
PRESENT STATUS:
-In what countries is the company present?
-How has the original activity of the company changed into the present date?
-What is the economical situation of the company?
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This is a task to get you used to using the internet to find information so we expect that after the task you will be able to:
-use search engines, like Google, to find information and the shortcuts to make your searches more specific.
-use online encyclopedias like Wikipedia.
-scan big texts in search for specific information. (the amount of information is vast, and you have to be able to ignore the information that is worthless for your searches).
-summarize and put together information in order to create a report on your new knowledge about a topic.
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